Distributors of Games (case study)

The distributors for our two main Case studies are; Take Two Interactive for the distribution of the GTA games and XPEC Entertainment for the long awaited Skylanders:Giants. The distributor of the original Angry Birds app released on the IPhone was Chillingo. Chillingo was an outside distributor that had to be found due to a loss of money so, they had to source out other link companies for this part of the business whereas because Take Two interactive is the distributor for the GTA franchise, being a successful franchise at the least, vertical integration is able to take place in order to sell the game. This is because Take Two Interactive and Rockstar own the distributors for the GTA games so they can control and afford to sell the games through their own company.