Promotion through Symbiosis can be seen in many different forms, but in this case, the photograph above shows how video game publishers, use other products in relation to the gaming experience to promote the game and help sell the off-product. As you can see here to encourage sales and profits in Mountain Dew and promote Halo 4, they have teamed up as a form of marketing through symbiosis. The partnership is relative as many hardcore gamers will spend hours upon hours gaming and so the addition of an energy drink will help keep them awake and hydrated while they play. This is why the partnership is very strong and will hopefully massively increase profits for both companies/platform holder.
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