After it's release date on the 5th of September of this year, Farmville 2 has hugely taken storm on Facebook, who sponsor "The Ville" franchise, with over 60 million monthly users which I believe is down to Zynga's use of strategic viral marketing. It is clear just how effective this is, just by logging into Facebook you are thrown advertisements left right and centre promoting the new sequel to the huge successor Farmville, which has managed to keep casual gamers returning for more, with 64,700,000 people playing it every month! The main and obvious most effective technique that Zynga used to market Farmville 2, was that they aimed the release and game-play to their existing users which was a very smart move considering the figures mentioned above. This is clearly seen even by them naming the new 3D social game "Farmville 2" that is very familiar to every current active user under the Zynga name as it something that they are comfortable with and that they know what the franchise's capability to make a good game is. This is what set off Rockstar's call of duty sensation, however, that was on a much larger scale. Furthering this by using viral marketing techniques to advertise the new release on the likes of Facebook (sponsors), where typical Farmville players will notice the title, attracts a lot more users as they will recognise the franchise. From having a little play on Farmville 2, it was very obvious that the game is a social interaction driven game and they don't let you forget it. Throughout the time I played there was so many screen pop ups encouraging me to add my Facebook contacts as neighbours to allow for extra farm points/cash that you needed to buy specific features in the game. Doing this is a very smart technique, although irritating, to not just get your friends involved and current users, but to promote and expand the recognition of the game by adding and getting contacts involved that have never heard of or played Farmville before, expanding the audience and increasing users in the game and profit for their franchise.
Wednesday 31 October 2012
Farmville 2
After it's release date on the 5th of September of this year, Farmville 2 has hugely taken storm on Facebook, who sponsor "The Ville" franchise, with over 60 million monthly users which I believe is down to Zynga's use of strategic viral marketing. It is clear just how effective this is, just by logging into Facebook you are thrown advertisements left right and centre promoting the new sequel to the huge successor Farmville, which has managed to keep casual gamers returning for more, with 64,700,000 people playing it every month! The main and obvious most effective technique that Zynga used to market Farmville 2, was that they aimed the release and game-play to their existing users which was a very smart move considering the figures mentioned above. This is clearly seen even by them naming the new 3D social game "Farmville 2" that is very familiar to every current active user under the Zynga name as it something that they are comfortable with and that they know what the franchise's capability to make a good game is. This is what set off Rockstar's call of duty sensation, however, that was on a much larger scale. Furthering this by using viral marketing techniques to advertise the new release on the likes of Facebook (sponsors), where typical Farmville players will notice the title, attracts a lot more users as they will recognise the franchise. From having a little play on Farmville 2, it was very obvious that the game is a social interaction driven game and they don't let you forget it. Throughout the time I played there was so many screen pop ups encouraging me to add my Facebook contacts as neighbours to allow for extra farm points/cash that you needed to buy specific features in the game. Doing this is a very smart technique, although irritating, to not just get your friends involved and current users, but to promote and expand the recognition of the game by adding and getting contacts involved that have never heard of or played Farmville before, expanding the audience and increasing users in the game and profit for their franchise.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment